MY CV
August 2018 - March 2022
SENIOR PRODUCT MANAGER
SAINSBURY’S DIGITAL, DATA & TECH - LONDON UK
At Sainsbury’s Digital, Tech, Data, I was the Senior Product Manager, responsible for the company-wide CMS and the product strategy for Tu Clothing online. I led the migration to a microservices architecture, improving system flexibility, and implemented agile practices to streamline development. I also launched Next Day Click & Collect across 900 stores, boosting customer adoption to 80%.
Additionally, I oversaw a mobile-first checkout redesign, reducing cart abandonment, and improved content delivery during peak events like Black Friday for Argos. I revitalised Tu Clothing’s CRM strategy, increasing customer loyalty through advanced promotional tools.
October 2017 – August 2018
I was responsible for defining digital strategy and building the ecommerce function for this re-launched iconic brand. My remit included P&L management, trade forecasting, online merchandising, digital and social marketing, CRM management, customer service, and third party logistics. As a member of the senior management team, I also collaborated with department heads on strategies to build brand awareness and drive sales growth.
December 2014 - October 2017
HEAD OF ECOMMERCE
SMYTHSON OF BOND STREET - LONDON UK
As head of ecommerce for Smythson, I was responsible for leading the development and execution of the global digital strategy to deliver sales growth and customer satisfaction. Reporting directly to the Chairman, I led the ecommerce department which was successfully measured against annually set KPI’s.
I was accountable for defining the UX, trading and digital marketing strategies, CRO strategy and (£10M+) P&L management. I led the strategic development and prioritisation of the website's product roadmap working with an external technology partner. I was a member of the Smythson leadership team, which collaborated in shaping short, medium and long term strategies to drive growth for the Smythson business.
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November 2012 – December 2014
PRODUCT MANAGER
SMYTHSON OF BOND STREET - LONDON UK
As product manager I was responsible for delivering the website roadmap, backlog, and delivery using Agile Scrum. I managed and reported on product ROI and engagement as well as market and competitor analysis.
February 2011 – November 2012
PRODUCT MANAGER
OTHER MEDIA - LONDON UK
As the dedicated digital product manager for the Paul Smith account, I was responsible for managing the product development for both web and mobile channels. Working within a cross-functional team I managed stakeholder requests back into the agency. I managed a £1M+ annual client expenditure and delivered regular analytics and project status and ROI reports.
QUALIFICATIONS / CERTIFICATIONS
Product Management, Product School, May - June 2018
General Assembly, Product Management, May 2018
The University of Virginia on Coursera, Product Management Modern Fundamentals, February 2018
Scrum Alliance, Certified Scrum Master, October 2011
London College of Fashion, Fashion Marketing 2008
Advertising Federation of Australia, Online Digital Strategies & Brand Management, 2007-2008
Chartered Institute of Marketing, Professional Certificate in Marketing, 2005-2006